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Guest posting services: compare the process, not the pitch

Managed services and marketplaces solve different problems. Start by deciding how much control, vetting and fulfillment you want.

What to compare

QuestionWhat to look for
Publisher selectionCan you inspect proposed domains? How are they sourced and screened?
Topical relevanceDoes the publication naturally cover your subject?
Audience evidenceAre traffic and visibility claims current and contextualized?
Editorial processWho creates, reviews and publishes the content?
Commercial termsWhat is included, what can change, and what happens if a placement disappears?
Link treatmentHow are paid relationships disclosed and links qualified?

Service guides

Before buying

Service quality is inseparable from the quality of the publishers behind it. Use the publisher vetting checklist before treating a provider's headline metrics as sufficient.