Five core questions
| Question | What to look for |
|---|---|
| Is it relevant? | The site's normal subject matter overlaps naturally with yours. |
| Does it serve readers? | Audience, traffic and editorial activity look credible together. |
| Is it editorially coherent? | Topics, authorship and publishing patterns make sense. |
| What does it link to? | Recent posts are not dominated by unrelated commercial links. |
| How is payment handled? | Sponsorship and link qualification are understood. |
Deep dives
CHECKLIST
How to vet a guest-post site
A step-by-step site review before paying.
LINKWhat makes a good guest-post backlink?
Relevance, context, audience and link treatment.
METRICSDR vs organic traffic
Why authority and traffic metrics answer different questions.
RISKSGuest-post red flags
Patterns worth investigating before you commit.